I Am Not Like Everybody Else: I Am Just Unique, Just Beautiful, JustMe by Lena Ma
Every year, millions of people from around the world idolize the Victoria’s Secret Fashion Show. But why? What makes overpriced lingerie fashionable? Is it the over-the-top sequins and glitter, the ordinary everyday fabric, or is it the people we see inside the lingerie: tall, slim, toned women without a centimeter of body fat?
Models possessing the “ideal” body type have undermined the individuality, self-confidence, courage, and beauty of women everywhere. Victoria’s Secret models undergo extreme diet regimens for months to prepare for the runway, and sometimes they still do not meet the standards. How are everyday women supposed to keep up with that? Fad diets, starvation, over-exercising, juice fasts, and even unnecessary liposuction all need to stop. Instead, we need to focus on positive self-image, ignoring “beauty rules” that have no evidence to back them up.
Luckily, we have someone to help us focus. Entrepreneurs Kayla Jackson and Saphira Howell are the women behind JustME Products, a company focused on smartphone accessories to promote self-worth and beauty. They also sponsor a campaign entitled “Quit the Beauty Standards,” identifying the many insecurities women have about their bodies, because society promotes one look and one look only: the unachievable look.
As a child, Kayla felt like she did not belong because she didn’t look like women in the media. However, rather than conform to the beauty standards that she was “supposed to follow,” she embraced her own image, the image that she knew she had to love and respect if she ever wanted those around her to do the same.
“A journey through self-love is often one where you have to realize the intersection of your passions and your gifts,” says Kayla. “External opinion, propaganda, and linear, narrow-minded notions of what beautiful is become trivial.”
With her #QuitTheBS campaign, Kayla has gathered a community of people willing to take a step towards positive self-worth and love themselves unconditionally. Creating smartphone cases to match personal styles, she encourages acceptance of the self as is, and acceptance of personal likes and dislikes, regardless of others’ opinions. JustME Products unites all of those who have ever been bullied for their appearance, weight, or the way they dress. JustME allows the beauty inside to prosper and express itself to the world. We should no longer be labeled as “pretty” or “skinny”. Instead, we should start being labeled as “creative,” “intelligent,” and “me.” Like many other social inspirations aimed at acceptance, JustMe promotes individualism and the belief that the socially constructed way is not the only way.
“It’s definitely a challenge to struggle with not internalizing what society constantly feeds you as acceptable,” confesses Kayla, “but you have to realize that you are the only person that has power over your own life, and once you forget that, you put that power into someone else’s hands.”
For more information checkout their links below:
JustME introductory video here