On August 24, 2014, Darryl and Chante Bradley of Acereel Multi-Media and Entertainment Studio, LLC hosted 17… Days of Fashion “The Art of Fashion” Exhibit and Runway Show, an event that benefited Operation Save Our City. Besides a decade of branding themselves as photographers and media connoisseurs, Darryl and Chante Bradley have invested their time into several philanthropic and networking events, such as The Smooches Movement, an effort to foster self-esteem in young women through modeling and fashion, and Girls Night Out Photo Parties, where a marketing concept where the everyday woman can feel beautiful despite society’s strict aesthetic standards.
MJ:Hello Mrs. Bradley, My name is Morgan Jerkins and I’m a part of Main Course. Thank you for taking the time out to respond to my interview questions.
CB: Hello Morgan, thanks so much for your interest.
MJ:Now Mrs. Bradley, according to your website, AceReel Studio was once a dream for you and your husband, but thankfully, it’s a present-day reality. Tell me, how did you and husband conceive the idea of AceReel Studio and how did you both go about bringing it to life?
CB: It was always a dream of my husbands to be an Entrepreneur. He tried many multi-level marketing businesses; however, it was not until he started to learn graphic design and then photography that Acereel Studio became an idea and ultimately a reality.
MJ:Your 17… Days of Fashion “The Art of Fashion” Exhibit and Runway Show has been shown for five years and counting. Have you always been partnered with Operation Save Our City and if not, how did you establish this affiliation?
CB: For many years, we partnered with The Women’s Heart Foundation since heart disease is the number one killer of African American women; however, this year we decided to partner with Operation Save Our City in response to the increase of violence that currently plagues our community. The founder, Rosalind Picardo, is a close friend and also a Smooches Model who recently lost her brother to gun violence. Trying to find justice for her brother’s murder led her to this mission. Over the last year, she has built a strong movement by organizing peace walks and rallies in the city of Philadelphia to promote peace. She also coordinates events for the youth to keep them off the streets and away from activity that leads to violence. We wanted to salute Rosalind and support her by bringing awareness to her mission.
MJ:For those of us who are not from the Philadelphia area, could you run us a few numbers or statistics about the city’s violence problem and how it affects the community?
CB: A report done back in February 2013 indicated that Philadelphia ranked 4th in the highest crime ranking out of the 33 largest cities. So far this year, we’ve had 166 murders in Philadelphia.
MJ:Do any of the art pieces or designs reflect this sort of communal theme?
CB: The artists brought pieces that represented who they are as artists. There was an assortment of artwork. The artwork did not represent any one theme.
MJ:What do you hope to achieve at the end of the event besides many donations?
CB: Our goal was to bring awareness to Operation Save Our City. To tell the world about her mission to bring about change in our community. Perhaps more will join her rallies, her peace walks and support her mission. There is strength in numbers, and when we are united we can be heard -THE VIOLENCE NEEDS TO STOP!!
MJ:First, how was the event?
CB: The event was a definitely success. Many people supported the event by making donations or by coming out to the event.
MJ:If there is one thing that you think you can improve upon for next year, what would it be?
CB: Each year, our goal is to make each event bigger in terms of who we able to reach and better in terms how strategic we are at planning. We will continue to partner with organizations that work and make an effort to help the health or welfare of our community.
LeGrand Leseur. Originally debuting in 2014, he’s not one to shy away from the camera. Since our first encounter, I’ve had the opportunity to watch this gentleman flourish. From celebrating birthdays to sharing in his accomplishments, he’s remained the same, yet a bit wiser, a bit more seasoned. For those unfamiliar, check out our previous feature. Without further pause, let’s jump into it.
Wassup with your new installment of glasses and suits? I partnered with a new factory to help produce my latest designs of sunglasses. The style of my sunglasses is something I always try to reflect off my suit designs – to make items people do not have or know they want yet. It’s a lot more fun that way to me. My newest collection was going to be heavily floral patterned and bright colors but with the pandemic going on, I wasn’t completely feeling that. I am in the process of finishing the collection for suits and shirts but I’m not sure which way I should lean quite yet.
I may sound bias talking about your suits and the energy they give off. What’s been the response to them? What are people saying? People love them! And I’m not saying that because it’s my brand. Myself, and others that wear my products, are stopped in the street all the time for compliments. People are always surprised to see something different and it catches many people off guard but in a good way. I was in Barcelona in January for a bit, eating at a restaurant and the waitress just kept asking about my glasses the whole time. People really become obsessed which means the style connects with people.
Do you see a trend with suits, provided we’re able to go back outside?Honestly right now, we are in a very strange time. One of the leading countries in suit design and construction, Italy, has been in mandatory quarantine for a while now. With so many fashion houses under lock down over there, the trends that normally would come out are on hold. I think actual fashion trends aren’t going to be a thing for another 6 months or until we can get outside at least. People in the fashion world inspire each other. With a lack of people outside as well as multiple fashion weeks canceled, I don’t believe there is no need to worry about trends right now. The average joe with a white-collar job who had to wear a suit every day is now stuck inside wearing pajamas the whole day. It’s wild and there is no end in sight for this shit.
Has fashion died now that we can’t go outside? I don’t think it has died, but the problem has become what’s important? People can’t feed their families and you expect them to buy a purse for $1500? The prices for high fashion has ballooned so much that I don’t see how companies and designers now are turning much of a profit. The bubble is going to pop. I think smaller or, I should say, local brands will do better now because they do not cost as much and normally have lower overhead. Fast fashion and lower priced streetwear will do very well now too. With the lack of trends coming out right now, fashion will be on the back burner for a little bit even after the pandemic is over. For many people fashion is fun and isn’t a necessity. I think that mind state during the pandemic is going to hit home harder and harder with each day that passes in this mess.
Given that we’re under quarantine, how has COVID-19 affected you? Well I am a very social person so being stuck inside for so long is messing with my mental a little. I get grumpy to be honest. I miss parties, concerts, functions, and fundraisers. Luckily, I have a pretty awesome support system that consist of family and close friends. Honestly, this shit sucks. I want to go to a rooftop bar and just lounge out.
Fashion tips for people during this time? Clean out your wardrobe now. Get ready to be fly as hell coming out the gate when this is all over. The first nice week of the year after quarantine is over is going to be the best time to go out and peacock. In the meantime, just be cozy. Fashion doesn’t matter without an audience.
What are you doing with your Quarantine time? Stuck inside has left me no choice really than to be digital as much as possible. I have been editing photos online for my sunglasses line. I have written a screenplay and started two others. I have also been working on my online also called Classic Entourage Mag.
Who’s your favorite designer? That is a tough one. I don’t look at other designers very often in my field. Sort of, like when hip-hop artists say they have been listening to jazz when they are writing their album. I don’t like to be influenced by anyone when I am creating. That being said Karl Lagerfeld before he died was pretty awesome. His work is great but his personality was so big and that’s what I loved about him. I also admire my mentor Vicky Tiel! She did stuff for Elizabeth Taylor and Oprah. She is really wonderful.
Checkout Philadelphia Fashion Week’s 2019 Kick off party at the Philadelphia Fashion District aka The Gallery.
Personally, I can say I enjoyed the space and my time at the kickoff party to Philadelphia Fashion Week. There were some new faces, along with ones familiar with my earlier misadventures. However, the entrance, the long paved over steps of the former Gallery provide passage to opportunity and a future we now shape beyond the glass, allowing us to see the old in the new.
I’m interested in seeing what comes about from the Philadelphia Fashion District. Welcome, to Philadelphia Fashion Week 2019.
The Fashion District Philadelphia (true Philadelphians will still call it The Gallery.) opened today redefining the retail of Philadelphia with some Philly Flavor.
The 900,000 square feet of space features a robust lineup of dynamic stores including Nike, Columbia and H&M, but the Philly Flavor is what makes it great! Tiffany’s Bakery a hold over from The Gallery, Chickie’s & Pete’s headlines the back food court but the Uniquely Philly area focused on small businesses is what it’s all about. The District collaborated with The Enterprise Center, a local organization that seeks to better position high-potential , minority and female entrepreneurs in the economy. The collaboration is a curated collection of local small businesses with authentic Philadelphia offerings to the District. The four inaugural tenants are:
American Hats LLC: a family-run business that utilizes high-quality materials to offer an assortment of hats to women and men.
Dolly’s Boutique: From daywear to formal attire, Dolly’s Boutique caters to working women.
The Sable Collective: A destination for locally sourced, female-owned brands in clothing, jewelry, housewares and body care.
South Fellini: The City’s go to place for quirky Philly-themed gear that appeals to both Philadelphians and tourist.
Another exciting way the mall is fostering its diversity is by leasing space to REC Philly, a start-up co-working and makerspace for artists and creatives. REC Philly started in a basement in North Philadelphia. The new facility will house recording studios, visual labs, a podcast studio, rehearsal space, production rooms, meditation rooms, private conference rooms, and a creative coworking and 200 person event space.
The District has a lot of art installations and other things unique to Philly, there are a lot more activities lined up for the weekend including fashion show so go check it out.
Tanya T. Morris is the President & Founder of Mom Your Business, the organization connects mompreneurs to resources & opportunities that lead to success in business and in life. A former reporter for the Philadelphia Sunday Sun, Philadelphia Tribune Ms. Morris is a contributor and editorial advisor for Main Course Philadelphia.
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